Learning from the success of Customer Service via Acer Indonesia

More and more companies are looked at social networking as a channel to promote it for free, but many do not understand that hard selling will not be so effective in social media, where the warm friendship and conversation and what it would be a plus point for consumers. One success story in the world of corporate social networking is the Acer exemplary Indonesia. As if to strengthen his accomplishments, Acer also recently won a proud customer satisfaction index, which is 78.6. The figure released by the Global Customer Satisfaction Standard, which sets the global satisfaction index reached 78.0. At least there are some points that we can learn from the copywriting services success of Indonesia Acer. Here are a few: Point 1: Patience Consumers face in the world of social media users are very diverse character is a business that requires extra patience. When you lack patience to respond to consumers who have complaints or suggestions, interactions will turn sour and make them think many times before contacting you again. Appreciate the positive response, regardless of any comments made bitter. Patience is also required to deliver the same information repeatedly. Many cases the answer is the same, but expressed different customers. You certainly can not possibly tell them to look for information themselves. They come to you to find information from the first. If the online solution is not possible, ask the consumers go to the nearest branch office or representative. Acer is also often face complaints with the roots of the same problem every time. However, Acer Group Marketing Director Daniel Rustandi Indonesia said that the incidence of complaints that the products do not work should happen often, but if carefully traced, it is because of how the use of less suggested by the manufacturer. Point 2: Education Instead of selling and promoting openly all the time, Acer uses the idea of ​​educating the consumer so as to provide added value. Value-added content in a blog published and distributed through social networking accounts. Through blogs and social networks, Acer provides various tips and suggestions to maintain the product in the hands of consumers. Educate consumers to better care for their belongings are not langusng also make a complaint to be reduced product damage. Although a lot of care information sheet is printed clearly in the manual, it must be admitted not everyone likes to read the sheet. Consumers tend to be more indifferent to the tedious manual. While in social networking, although basically the message information and the content dsama manual, the consumer more quickly understand because it is more pleasant, attractive and interactive.